In 2023, half of what I made in the business was reinvested back into it

By way of improved systems and processes, team, and mentorship.

My profit was low, but my measurable ROI was high.

Because investment in these three areas is what will pave the way for next level success.

You can’t build a long term business with short term thinking.

In other words, trying to save money or cut corners in the short term could end up costing you millions of dollars in the long term.

Do what scares most people: keep investing, keep building, and keep in it for the long haul.

Even when it feels like it’s the last thing you should do.

Even when people around you, and especially those who love you, tell you you’re crazy.

The most underrated factor for success is longevity.

Your willingness to be in it for the long haul.

And while you’re at it, you’ll probably create something you never could have imagined.