Most coaches will accept any client who is willing to pay. Instead create a highly specialized boutique practice that isn’t for everyone.

Most coaches offer ‘playdough’ coaching; coaching frameworks that can be molded to any type of client. Create offers that are for a specific client seeking a specific outcome—one that you are uniquely skilled in achieving.

Most coaches charge by the hour. Instead of charging by the hour, charge for outcomes and value. Coaching isn’t therapy. People pay for the value you bring, not the time spent.

Most coaches prioritize marketing over coaching mastery. Learn how to serve your clients powerfully and they will become your best marketers.

Most coaches talk to share ideas more than they listen to drive implementation. Ideas are easy; it’s the implementation for your clients that is hard.

Most coaches are trying to get people to work with them. Serve people so well they ask you how to work with you.

Most coaches call themselves a coach. The truth is, sometimes you coach. Sometimes you strategize. Sometimes you’re a trusted advisor.

Most coaches are hearing and handling objections. Make these adjustments above and rarely hear an objection again. ;)

Most coaches skate where the puck has been. Skate where the puck is going to be—Wayne Gretzky.

Is this the type of practice you’re wanting to build? Then you and I should have a chat.

If you feel confident that your offering is something that genuinely serves people, you love what you do, care about your clients and want to be in your business for the long-haul, send me a PM.

Let me know you’re interested in NOT being like other coaches. We’ll have a brief chat and explore what working together would look like.