Put your high-ticket, high-value offer front and center: in your posts, in your call to actions, in your videos, on your site - the whole enchilada - and do it OFTEN.

I can’t tell you how many DM’s I receive from health coaches, marketing ‘experts’, business growth strategists and the like, asking if I want to join their free challenge, group or thing…

Which they describe in the most vague, surface level manner…but that’s a separate post!

At this stage, I’m really not interested in free—and for many sophisticated buyers, they’re not either. We aren’t willing to spend the very precious and limited time we have on anything but getting forward motion and creating big results.

Generally speaking, we understand that this requires an investment and aren’t afraid to pull our credit card out to make it happen.

If you’re thinking that you need to give tons of free value before enrolling a high-ticket client, it’s just a belief you have that isn’t true and I get it, because I used to have it too. :)

To be clear, this doesn’t mean that I don’t believe in providing free value. Quite the contrary.

This is an example of me providing free value and strategically positioning my high-ticket offer at the end…and if the post does its job, it will result in at least one person reading it and sending me a DM.

Trust me, you’ll save yourself a lot of time and shorten your funnel dramatically by leading with your offer that is expertly crafted with your preferred type of clients in mind…

To the degree that they only need to read about it in a post to know they’re ‘sold.’ I teach my private clients a very specific framework for doing this.

Not consuming your free checklist...watching your fluffy webinar or sitting on your e-mail list for 6 months...

High-achievers move quickly. Give them the opportunity to do so and they’ll be relieved. Prolonging the buying cycle will only frustrate them and you.

By the way: if you’re ready to refine and redefine the way you describe your services, methods and best-fit client and redefine the way your offer is packaged so it captures the eyes of the right people in one reading, that’s just one part of what I help clients with in my 5-Month Trusted Advisor Program.

This work also tends to lead to you increasing your fees significantly; and I also give you my best practices for growing your network by 50-100 people each week so there are always more fresh eyes on your posts and invitations. This leads to more connections with potential clients, to the tune of 5-10 new chats per week, and new client enrollments each month.

Imagine if this were your new normal? It’s a pretty incredible transformation I must say. One that I spent years praying for before I finally figured it all out. And now it’s my greatest joy to teach it to other awesome coaches and experts.

If it sounds like something you’d like to explore, just reach out to me with a PM. We’ll have a brief chat to see if it could be a good fit for you and vice versa :)